How the brand ranking works
The ranking separates recent online attention from overseas market traction, official export proof, professional evidence and source confidence. Korean domestic performance is never relabeled as export success.
Overseas market traction
Comparable non-Korean retail ranks, distribution footprint and verified overseas review momentum. Korean domestic rankings are excluded.
Official export evidence
Primary trade or institutional sources only when a brand or product is directly named. Country and category totals remain context.
Professional & quality evidence
Regulatory records, recognized testing, professional research and documented international awards.
Freshness & reliability
Recency, primary-source status and corroboration across independent evidence owners.
Normalize, combine, then limit bias
Stable brand names and search aliases reduce false matches. Ambiguous names include beauty or skincare context.
All live inputs use the same rolling 30-day period, ending two days before collection.
Raw counts are log-transformed before 0–100 normalization so one viral spike cannot dominate the table.
Online 40%, overseas market 25%, official export 20%, quality 10% and source confidence 5% create the brand score.
Unavailable pillars remain N/A. Available inputs are compared consistently and a coverage factor prevents thin evidence from looking complete.
Store the original URL, publisher, publication date, geography, subject and collection date so every scored claim can be checked again.
What is live now
These sources are free to query without a paid data subscription. Each measures a different behavior.
Social reactions
Cached public search endpoint for posts and their like, reply and repost counts. No login key is used.
Independent discovery
Public per-article pageviews under Wikimedia's open analytics access policy.
Worldwide media mentions
Raw article-count timelines from global online news coverage across many languages.
YouTube Data API
Public video views, likes and comments can be added after one Google Cloud API key is configured. It is not counted before that connection exists.
Instagram, TikTok, Reddit and Google Trends
Arbitrary competitor analytics are not silently scraped. Official access, account authorization or an approved API is required before these signals enter the score.
Approved export evidence owners
These sources may support the 20% official-export pillar. A source enters a brand score only when it directly names the same brand or product.
K-stat trade statistics
Country and HS-code trade totals. Useful for category and destination context; not a brand sale by itself.
Korea Customs ServiceCustoms Big Data Portal
Official export trends and customs evidence. Company figures are scored only when the published record directly identifies the company or brand.
KOTRAOverseas Market News
Country-specific demand, distribution, regulation and import-market evidence with publication dates and local-market context.
Korea Cosmetic AssociationIndustry statistics and notices
Association and institutional material used as an official trail; domestic production figures remain separate from export performance.
The ranking remains visible
Last verified result first
The browser and site runtime retain the most recent verified response. A temporary upstream limit does not replace it with an error page.
Calibration baseline last
When no verified response exists yet, the interface shows a clearly labeled calibration baseline. It is never described as current market data.
Rankings cannot be purchased.
Global Beauty Rank Lab does not sell products, accept paid ranking placements, receive affiliate commissions or allow advertising relationships to change calculations.
How to read the ranking
Is the brand score the same as verified sales?
No. It combines five evidence pillars. Official export evidence is limited to 20% and requires a directly named, comparable source.
Can Korean domestic popularity raise the export score?
No. Naver, Korean retail ranks and domestic sales may be researched separately, but they contribute 0% to official export performance.
What happens when official export evidence is missing?
The pillar is displayed as N/A and evidence coverage is reduced. Missing evidence is never converted into a fabricated zero or invented estimate.
Can a news article be used?
Only when it clearly identifies the original institution, date, geography and figure. The primary report is preferred whenever it is available.
Can a brand pay to improve its rank?
No. Paid placement, affiliate commissions and advertising performance are excluded.