How the brand ranking works

Sources include, but are not limited to, Amazon, iHerb, YesStyle and other specialist K-beauty marketplaces. They contribute category position, review activity, price, availability and country-specific visibility. Marketplace position is not treated as audited global sales.

Sources include, but are not limited to, Hwahae and other comparable review platforms. They contribute rating, review volume, freshness and skin-type feedback. These signals describe consumer response; they do not establish medical efficacy or worldwide demand.

Sources include, but are not limited to, Olive Young, Sephora, Ulta and other comparable multi-brand retailers. They contribute assortment, bestseller placement, review fields and regional availability. A listing proves distribution only, while a bestseller position remains specific to that retailer and date.

Sources include, but are not limited to, Daiso and other comparable value retailers. They indicate affordability, mass accessibility and low-price category adoption. This family is evaluated separately so value-market reach does not become a direct proxy for premium-brand strength.

Sources include, but are not limited to, MFDS, national customs records, UN Comtrade and other comparable public datasets. They provide country, category and trade context. Category-level figures are never relabeled as verified brand revenue, and estimates remain clearly identified.

Named services are representative examples rather than a complete or permanent source list. Their inclusion does not indicate partnership, sponsorship, approval or endorsement, and GBRL may add or remove comparable sources after an editorial review.

Stable brand names and search aliases reduce false matches. Ambiguous names include beauty or skincare context.

All live inputs use the same rolling 30-day period, ending two days before collection.

Raw counts are log-transformed before 0–100 normalization so one viral spike cannot dominate the table.

Combine comparable public trade and destination-market signals, then limit their influence on the overall ranking.

The compact ranking label is Export; this methodology records that it is a modeled supporting contribution, not reported brand-level customs or retail sales.

Store the original URL, publisher, publication date, geography, subject and collection date so every scored claim can be checked again.

A Korean consumer cosmetic needs public human testing, recognized clinical evaluation, patented or peer-reviewed skin technology, or a documented clinic/pharmaceutical research lineage. A “derma” name alone does not qualify.

Human application tests, controlled clinical results and clearly identified product-level efficacy records receive the greatest weight.

Specific actives, delivery systems, patents and peer-reviewed mechanisms are scored for traceability and relevance—not for marketing novelty.

Verified global retailers, clinic channels and documented overseas distribution show whether the evidence-led product is actually available to consumers.

Primary company, regulatory, trial or peer-reviewed sources outrank retailer copy and secondary summaries.

Injectables, prescription products and medical devices are not cosmetics and receive no score. Company-segment sales are not assigned to one cosmetics brand without a disclosed split.