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K-Beauty export demand by country

A destination-country ranking based on the latest complete annual merchandise exports declared by the Republic of Korea for beauty, skincare, makeup, hair and selected personal-care preparations.

Official MFDS interim snapshot · Provisional

2026 Q1–Q3 cosmetics exports

The newest official nine-month release is shown separately from the complete-year 2025 ranking below, so unlike periods are never merged.

$11.14BTotal exports · Q1–Q3 2026
+31.1%Year over year
$4.17BThird quarter alone
Oct 2, 2026MFDS release date
Top destinations

Country export values

Official cumulative values and shares for January through September 2026.

01
United States21.1% of total
$2.349B
+40.6%
02
China14.2% of total
$1.581B
+0.4%
03
Japan8.0% of total
$889M
+8.6%
04
Hong Kong4.9% of total
$548M
+6.8%
05
United Kingdom4.0% of total
$443M
+79.3%
06
Russia3.6% of total
$403M
+20.3%
07
Vietnam3.4% of total
$378M
+8.6%
08
Netherlands3.3% of total
$369M
+92.6%
09
Poland2.9% of total
$322M
+58.6%
10
Canada2.6% of total
$285M
+124.4%
Product-type mix

Share of the official total

Shares are GBRL calculations from MFDS's rounded official U.S.-dollar values and may not sum perfectly before rounding.

78.3% share · +45.1% YoY

Basic skincare

$8.72B in exports through Q3.

10.0% share · −3.6% YoY

Color cosmetics

$1.11B in exports through Q3.

5.0% share · +30.1% YoY

Human cleansing

$560M in exports through Q3.

6.7% derived residual

Other cosmetic types

About $750M, calculated as the total less the three named categories.

i
Industry data, not brand salesResponsible-seller, manufacturer and ODM production results are supporting indicators only. They are not assigned to any brand as export revenue, and this provisional nine-month snapshot does not replace the complete-year 2025 calibration.

Source: Ministry of Food and Drug Safety (MFDS), Cosmetics Policy Division, “Cosmetics exports reach USD 11.14 billion through Q3 2026”. Base period: 2026 Q1–Q3 (provisional). Released October 2, 2026. GBRL reviewed October 5, 2026.

Latest complete reporting period

Top export destinations

Ranked by combined declared export value for HS 3304, 3305 and 3307. Year-over-year change compares the same codes and reporter.

Loading official UN Comtrade records…

Related: Which country imports the most Korean cosmetics? → · Compare EU destinations → · Compare Asian destinations → · Compare Middle Eastern destinations → · View fastest-growing significant markets →

Year-over-year growth · Significant markets

Fastest-growing K-Beauty export destinations

Ranked by annual growth after requiring all three HS groups and at least 0.25% of tracked current-period export value. The threshold limits tiny-base distortions.

Calculating the official growth comparison…

Related: Where is K-Beauty export demand growing fastest? →

European Union · 27 member states

EU destinations for Korean cosmetics

Ranked by Korea's declared export value for HS 3304, 3305 and 3307 combined. Global share uses the same complete destination dataset.

Published official-source baselineUN Comtrade · 2025
EU rankDestinationExport valueGlobal shareYoYCoverage
1PolandPOL$261.7M2.50%+117.3%3/3
2FranceFRA$131.4M1.25%+70.2%3/3
3NetherlandsNLD$129.4M1.24%+42.5%3/3
4GermanyDEU$87.7M0.84%+38.0%3/3
5EstoniaEST$62.2M0.59%+132.7%3/3
6CzechiaCZE$53.6M0.51%+99.1%3/3
7LithuaniaLTU$47.2M0.45%+62.8%3/3
8SpainESP$46.4M0.44%+31.5%3/3
9DenmarkDNK$32.6M0.31%+76.0%3/3
10SwedenSWE$32.4M0.31%+46.0%3/3

Source: United Nations Comtrade. Reporter: Republic of Korea. HS 3304, 3305 and 3307 combined; checked September 7, 2026. Values are merchandise-trade declarations, not brand-level retail sales.

Related: Which EU country imports the most Korean cosmetics? →

Asia · UN M49 geographic grouping

Asian destinations for Korean cosmetics

Ranked by Korea's declared export value for HS 3304, 3305 and 3307 combined. Global share uses the same complete destination dataset.

Published official-source baselineUN Comtrade · 2025
Asia rankDestinationExport valueGlobal shareYoYCoverage
1ChinaCHN$1.87B17.84%-20.7%3/3
2JapanJPN$1.06B10.10%+4.7%3/3
3China, Hong Kong SARHKG$672.8M6.42%+19.1%3/3
4Viet NamVNM$448.5M4.28%-11.6%3/3
5United Arab EmiratesARE$272.2M2.60%+65.4%3/3
6ThailandTHA$245.3M2.34%+12.4%3/3
7IndonesiaIDN$157.8M1.51%+23.6%3/3
8MalaysiaMYS$149.4M1.43%+7.2%3/3
9SingaporeSGP$133.9M1.28%-3.9%3/3
10KazakhstanKAZ$116.1M1.11%+26.1%3/3

Source: United Nations Comtrade. Reporter: Republic of Korea. HS 3304, 3305 and 3307 combined; Asia eligibility follows the UN M49 geographic grouping; checked September 9, 2026. Values are merchandise-trade declarations, not brand-level retail sales.

Related: Which Asian market imports the most Korean cosmetics? →

Middle East comparison · UN M49 Western Asia

Middle Eastern destinations for Korean cosmetics

Ranked by Korea's declared export value for HS 3304, 3305 and 3307 combined. For a transparent, reproducible boundary, this comparison uses the UN M49 Western Asia grouping.

Published official-source baselineUN Comtrade · 2025
Middle East rankDestinationExport valueGlobal shareYoYCoverage
1United Arab EmiratesARE$272.2M2.60%+65.4%3/3
2TürkiyeTUR$92.9M0.89%+31.4%3/3
3Saudi ArabiaSAU$79.6M0.76%+30.9%3/3
4IraqIRQ$30.1M0.29%+6.4%3/3
5IsraelISR$26.3M0.25%+178.6%3/3
6KuwaitKWT$23.6M0.22%+52.0%3/3
7QatarQAT$9.9M0.09%+24.1%3/3
8GeorgiaGEO$7.3M0.07%+7.5%3/3
9AzerbaijanAZE$7.2M0.07%+28.1%3/3
10LebanonLBN$6.2M0.06%+86.1%3/3

Source: United Nations Comtrade. Reporter: Republic of Korea. HS 3304, 3305 and 3307 combined; “Middle East” eligibility follows the UN M49 Western Asia grouping; checked September 10, 2026. Values are merchandise-trade declarations, not brand-level retail sales.

Related: Which Middle Eastern market imports the most Korean cosmetics? →

HS 3304

Beauty & skincare

Makeup, skincare, sunscreen and manicure or pedicure preparations, excluding medicaments.

HS 3305

Hair preparations

Preparations intended for use on the hair.

HS 3307

Selected personal care

Shaving, bath, deodorant, depilatory and related cosmetic or toilet preparations.

Interpretation boundary

Trade demand is not a brand ranking.

Customs statistics identify commodity groups and destination countries, not individual brands, retail sell-through or consumer preference. We therefore publish this as a separate country-demand ranking.

Official reporterRepublic of Korea
Single currencyCurrent U.S. dollars
Same codesComparable periods
No imputationMissing is N/A
QUESTION 11 · Which country imports the most Korean cosmetics?

The answer updates with the destination shown in the current #1 row of the live ranking. The table uses the latest complete UN Comtrade reporting period for Korea's declared exports of HS 3304, 3305 and 3307 combined.

These values cover merchandise trade across beauty, skincare, makeup, hair and selected personal-care preparations. They do not identify individual brands or prove retail sell-through.

Read QUESTION 11 in English, Russian, Chinese, Japanese or Arabic →

QUESTION 21 · Where is K-Beauty export demand growing fastest?

Poland is the published official-source baseline leader at +111.7%; the live answer updates with the destination shown in the #1 row of the significant-market growth ranking. The table compares the latest complete reporting period with the previous year using the same reporter and HS codes.

A destination must report HS 3304, 3305 and 3307 and represent at least 0.25% of tracked current-period value. Missing prior-year values are N/A and excluded. This measures merchandise-trade growth, not brand sales or consumer preference.

Sources: UN Comtrade, the UN Statistics Division trade-data documentation and the MFDS 2025 cosmetics export release. Source trail checked September 6, 2026.

Read QUESTION 21 in English, Russian, Chinese, Japanese or Arabic →

QUESTION 22 · Which EU country imports the most Korean cosmetics?

Poland leads the published 2025 baseline at $261.7M. The live answer updates from the #1 row of the EU ranking for 2025.

The comparison includes only the 27 EU member states and ranks Korea's declared exports of HS 3304, 3305 and 3307 combined. Missing values stay N/A and receive no hidden adjustment. This is merchandise trade, not brand-level sales or consumer purchases.

Sources: UN Comtrade, European Union country profiles and the MFDS 2025 cosmetics export release. Source trail checked September 7, 2026.

Read QUESTION 22 in English, Russian, Chinese, Japanese or Arabic →

QUESTION 23 · Which Asian market imports the most Korean cosmetics?

China leads the published 2025 baseline at $1.87B. The live answer updates from the #1 row of the Asia ranking for 2025.

Eligibility follows the UN M49 Asia grouping, and the table ranks Korea's declared exports of HS 3304, 3305 and 3307 combined. Missing values stay N/A and receive no hidden adjustment. This is merchandise trade, not brand-level sales or consumer purchases.

Sources: UN Comtrade, the UN M49 geographic grouping and the MFDS 2025 cosmetics export release. Source trail checked September 9, 2026.

Read QUESTION 23 in English, Russian, Chinese, Japanese or Arabic →

QUESTION 24 · Which Middle Eastern market imports the most Korean cosmetics?

United Arab Emirates leads the published 2025 baseline at $272.2M. The live answer updates from the #1 row of the Middle East ranking for 2025.

For a reproducible comparison, “Middle East” eligibility follows the UN M49 Western Asia grouping. The table ranks Korea's declared exports of HS 3304, 3305 and 3307 combined. Missing values stay N/A and receive no hidden adjustment. This is merchandise trade, not brand-level sales or consumer purchases.

Sources: UN Comtrade, the UN M49 Western Asia grouping and the MFDS 2025 cosmetics export release. Source trail checked September 10, 2026.

Read QUESTION 24 in English, Russian, Chinese, Japanese or Arabic →